Portfolio | BW Creative, Huntington Beach, CA

Selected Work — 12 Projects

Work that earns attention.

Four disciplines. One standard: everything here was built to perform, not just look good.

Service Area

Brand Strategy

The foundation that makes everything else work — positioning, voice, identity system.

Brand Strategy
The LEGO Group Print & Collateral

Convention Collateral
Built in Figma.

Figma front-to-back print layout deployed at global LEGO fan events
Case Study Coming Soon →
Brand Strategy
The LEGO Group Visual Design + Testing

Thumbnail A/B Testing
That Moved CTR.

A/B Figma-designed variants tested across BrickLink YouTube — data-driven creative
Case Study Coming Soon →
Brand Strategy
B2B SaaS Startup Positioning

Challenger Positioning
in a Crowded Market

Series A secured 4 months post-rebrand
Case Study Coming Soon →

Service Area

Content & Creative

Campaigns, visuals, and systems that make people stop scrolling and start watching.

The LEGO Group – Five-Set Reveal Livestream Content & Creative
The LEGO Group Live Production

Five Sets Revealed.
One Broadcast.

Live planned, produced, and directed end-to-end in StreamYard
Watch on YouTube →
Ultimate Ears WONDERBOOM – Promo Video Content & Creative
Ultimate Ears Product Video

WONDERBOOM™
Promo — Shot & Cut.

Sony shot on cinema-grade cameras, edited for brand + social
Watch on YouTube →
MONAT – Event Video Content & Creative
MONAT Event Video

Full-Event Coverage,
One Polished Cut.

Multi-cam shot, directed, and edited — brand moments captured live
Watch on YouTube →

Service Area

Paid Media & Growth

Full-funnel strategies that turn ad spend into measurable, scalable revenue.

Paid Media
E-Commerce Brand Meta + Google

Full-Funnel Growth
at Scale

4.2× blended ROAS at $50k/month spend
Case Study Coming Soon →
Paid Media
Local Services Franchise Lead Generation

Lead Gen Rebuild.
Real Results.

−58% cost per qualified lead in 60 days
Case Study Coming Soon →
Paid Media
DTC Supplement Brand Launch Campaign

$0 to $200k MRR
in 6 Months

6mo ramp to $200k monthly recurring revenue
Case Study Coming Soon →

Service Area

Social Media

Channels that run like a machine — consistent, on-brand, and actually growing.

Social Media
The LEGO Group Campaign Management

Editorial Calendar
Built to Ship.

Jira built & automated the BrickLink marketing team's full campaign tracking system
Case Study Coming Soon →
Social Media
Restaurant Chain Local Strategy

Local-First Content.
Real Foot Traffic.

+420% social-attributed foot traffic YoY
Case Study Coming Soon →
Social Media
Executive / Personal Brand Thought Leadership

Built to Sound Like
the Industry Leader

2M monthly impressions across LinkedIn & X
Case Study Coming Soon →

Brands worked with

The LEGO Group Ultimate Ears New Balance MONAT Wildling KUIU Saltair TheraBrand

Tools & Stack

Built for the
platforms that matter.

Fluent across the tools enterprise teams run on — from scheduling to attribution, CRM to analytics.

Social & Community

Sprinklr Hootsuite Later Buffer Sprout Social TikTok Creator Studio YouTube Studio Meta Business Suite Klaviyo Salesforce Marketing Cloud

Project & Workflow

Jira Monday.com Notion Asana ClickUp

Analytics & Data

Google Analytics 4 Meta Ads Manager Google Search Console Sprinklr Analytics Tableau Mixpanel

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the next case study?

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